Strategic Partnerships Leverage existing Detroit Lions collaboration and recent Touchdown Suite launch to propose bundled hospitality and event packages for sports teams, corporate retreats, and fan experiences aligned with football season and Minnesota-Northern Michigan travel trends.

Event Expansion Capitalize on extensive meeting space and recent renovations to target corporate meetings, incentive trips, and large conferences in nearby markets, offering upgraded accommodations, golf experiences, and spa counts to drive off-peak occupancy.

Golf and Wellness Position the resort as a year-round wellness and premium golf destination by highlighting the two signature courses and the spa, targeting golf groups, wellness retreats, and combined golf-spa packages for regional associations and corporate clients.

Capital Improvements Promote ongoing capital investments and recent hotel renovations as a value driver for full-service pricing and occupancy gains, offering upgrade-focused packages and loyalty incentives to boost revisits and corporate bookouts.

Data-Driven Marketing Utilize the tech stack and analytics partnerships (VizExplorer alignment, marketing platforms) to tailor targeted campaigns for segments such as football fans, corporate planners, and golf enthusiasts, enabling personalized offers and higher conversion rates.