Strategic Partnerships Leverage the resort's existing Detroit Lions partnership and high-profile local collaborators (Brys Winery) to propose cross-promotional, multi-day hospitality and event packages that combine sports, wine experiences, and spa amenities for group and corporate clients.

Luxury Group Offerings Target corporate meetings and incentive travel with the resort's extensive meeting space, 600 rooms and suites, two signature golf courses, and a recent multi-million dollar hotel renovation to craft premium, all-inclusive events and executive retreats.

Experiential Packages Develop turnkey experiences around football weekends, golf championships, spa escapes, and seasonal recreation to attract affinity-based groups, sports fans, and wellness-focused travelers seeking curated itineraries.

Technology Enablement Utilize current ad tech and analytics partnerships (DoubleClick Floodlight, Piwik PRO, Microsoft Advertising) to run precision B2B and B2C campaigns, nurture funnel prospects (MICE planners, sports clubs, winery partners), and measure ROI on events and packages.

Financial & Market Position With revenue in the mid-range of the hospitality sector and a sizeable property footprint, position the resort as a resilient, regional hub for year-round travel, leveraging scalable meeting spaces and golf offerings to win mid-market corporate accounts seeking value and destination appeal.