Strategic partners Opportunity to expand representation with major plumbing product manufacturers, leveraging HSA’s established relationships in northern Illinois and northwest Indiana to win additional brands beyond Bradford White.

Targeted markets Focus growth in hospital, commercial, and educational plumbing projects within the greater Chicago and Northwest Indiana corridor where HSA already operates, aligning with current customer base and designer engagement.

Design to bid Capitalize on HSA’s involvement across design, bid, and build stages to offer bundled value propositions such as specifications writing, cost-competitive quotations, and on-time material delivery to general contractors.

Tech enablement Utilize existing tech stack (iCIMS, WordPress, MySQL, e embeddings) to streamline lead capture, CRM syncing, and content marketing for manufacturer partners, enabling scalable outreach to engineers and contractors.

Financial fit With a revenue range of 1M to 10M and a lean team, position as a nimble, cost-effective agency for manufacturers seeking regional coverage, faster go-to-market cycles, and personalized service in plumbing markets.