Global Fashion Brand DeFacto aims to become a global fashion brand with operations in nearly 500 stores worldwide, presenting a substantial opportunity for sales expansion and market penetration.

Sustainability Focus As a signatory to the United Nations Global Compact and actively involved in sustainable practices, DeFacto's focus on social and environmental responsibilities aligns with the growing consumer preference for eco-conscious brands, offering a unique selling point for sales approaches.

Tech-Driven Operations Operating as both a fashion brand and a technology company, DeFacto uses a diverse tech stack that includes Twitter Ads, Hotjar, and Google Tag Manager. Leveraging technology in its operations presents opportunities for sales through digital marketing and optimization services.

Expansion into New Markets Recent partnerships and branch openings, such as the one with Seef Properties in Bahrain, indicate DeFacto's strategic expansion into new markets. Sales development representatives can explore potential collaborations and sales channels in these regions to drive growth.

Product Innovation DeFacto's introduction of sustainable product lines like the Apple Leather collection reflects its commitment to eco-friendly practices. Emphasizing such innovative and sustainable offerings in sales pitches can attract environmentally conscious consumers and drive sales growth.