Sustainability Focus DeFacto is committed to sustainability, evident through its various initiatives like the Apple Leather collection and membership in organizations like the Better Cotton Initiative. Sales opportunities may arise by highlighting these eco-friendly practices to environmentally conscious consumers and expanding the sustainable product line further.

Global Expansion DeFacto's partnership with Seef Properties for opening a branch in Bahrain indicates a focus on global expansion. Sales teams can explore potential new markets and partnerships in other countries to grow DeFacto's international presence, leveraging its established success in Turkey.

Technology Integration DeFacto operates as a technology company, evident from its robust tech stack and software development team. Sales development representatives can capitalize on this by emphasizing the brand's technological edge to attract tech-savvy customers and explore innovative online sales channels.

Financial Health With a revenue of over $1 billion and recent funding of $60 million, DeFacto showcases financial stability and growth potential. Sales professionals can leverage the brand's strong financial position to negotiate favorable deals, offer attractive partnership opportunities, and secure long-term business relationships.

Competitive Advantage DeFacto competes with other major players in the retail industry like LC Waikiki and SARAR, but stands out with its unique offerings and sustainability focus. Sales development teams can emphasize DeFacto's distinctive sub-brands and eco-friendly collections to differentiate the brand and attract customers seeking fashion with a conscience.