Franchise Growth DEFINE body & mind operates as a growing wellness franchise with over 20 open locations and active franchise recruitment. Potential sales opportunity: target prospective franchisees and corporate wellness partners to expand studio footprint and accelerate multi-unit ownership.

Integrated Fitness Offering a multi-format experience that blends Pilates/barre, mind-focused hammocks, trampoline, and cycling positions DEFINE as a comprehensive studio solution. Potential sales opportunity: cross-sell equipment, instructor training programs, and membership upgrade packages to existing studios seeking diversified offerings.

Sustainability & Community Eco-friendly studio environments and a mission to foster sustainable health and happiness. Potential sales opportunity: partner with sustainability brands, wellness suppliers, and local communities for co-marketing, sponsorships, and loyalty programs.

Digital & E‑commerce Tech stack includes WordPress, Shopify, WooCommerce, and PayPal, indicating established online presence and e-commerce capabilities. Potential sales opportunity: propose digital marketing services, website optimization, and e-commerce enhancements to boost member acquisition and merch sales.

Financial Footprint Revenue range of 10 to 25 million with a growing franchise network signals scale potential and health. Potential sales opportunity: present enterprise-level partnerships, group purchasing, and franchisor services (ops support, training, CRM) to support growth and efficiency across locations.