Franchise Growth DEFINE body & mind operates as a growing wellness franchise with over 20 open locations and an emphasis on sustainable health through a holistic, integrated fitness approach, presenting a scalable opportunity for potential franchisees and corporate partnerships.

Integrated Offerings The mix of Pilates/barre, hammock based DEFINE mind, trampoline DEFINE bounce, and cycling DEFINE revolution creates cross-selling opportunities to upsell memberships, class packs, and targeted wellness programs to existing fitness customers.

Founder Vision Founder Henry Richardson’s focus on a synergistic franchisee fit and a community-driven, sustainable health model highlights potential for aligned partnerships with wellness brands, corporate wellness programs, and sound onboarding processes to ensure consistent brand experience.

Digital & Tech Current tech stack includes AdRoll, Hotjar, WooCommerce PayPal, and SEO/analytics tools, indicating opportunities to optimize digital marketing, retention campaigns, and e-commerce integration for class bookings and merchandise.

Financial Scale Revenue in the 10 to 25 million range signals a mid-market fitness brand with room to expand membership base, explore franchising accelerators, and pursue partnerships with equipment suppliers or local wellness ecosystems.