SMB Growth Target small to mid-sized businesses in Columbus and Ohio with tailored commercial lines such as GL, BOP, and workers' compensation, plus bundled personal lines. Emphasize local claims support and fast service to win market share from national competitors.

Tech Driven Growth The current tech stack suggests opportunities to modernize operations. Implement a modern CRM, AMS integrations, and API-enabled workflows to improve lead conversion, client service, and back-office efficiency.

Cybersecurity Opportunity Capitalize on existing security controls to offer cyber risk assessments and cyber insurance packages to small businesses, differentiating Dehan with risk advisory services. This can become a cross-sell anchor for a broader SMB insurance portfolio.

Carrier Partnerships Pursue regional carrier partnerships and affinity programs to broaden product lines and create compelling bundles for local SMBs. Leverage Dehan’s local footprint and flexibility to negotiate favorable terms for customized coverage.

Data Analytics Invest in data and analytics by adopting an AMS and analytics-driven pricing and retention strategies to identify cross-sell opportunities. This will help optimize client lifetime value and retention in a competitive market.