Small scale operations Target Dehnco as a potential upsell for scalable packaging and container solutions as they currently have minimal staff and likely need cost-effective, flexible equipment options to support growth without large upfront investments.

Cost-conscious buyer Given annual revenue under $1M, position value-focused proposals highlighting total cost of ownership, maintenance savings, and phased deployment to minimize capital expenditure and align with modest budgets.

Digital marketing channels Leverage the company’s active digital advertising stack (LinkedIn Ads, Microsoft Advertising, StackAdapt) to propose integrated tech-enabled packaging solutions, including ecommerce-friendly product packaging and scalable fulfillment packaging.

Cloud and web presence Offer cloud-ready, secure packaging workflow software or IoT-enabled tracking integrations that align with their AWS usage (CloudFront, AWS) and Drupal-based web infrastructure to streamline operations and data visibility.

Market positioning Position Dehnco against mid-size packaging peers by highlighting modular, cost-efficient solutions and potential partnerships with established players to accelerate growth while maintaining lean operations.