Insights

Expanding Physical Presence With 32 standalone stores across Indonesia and a strong e-commerce platform, Dekoruma offers multiple touchpoints for customer engagement, presenting opportunities to upsell or cross-sell products both online and offline to capture a larger market share.

Strong Financial Backing Significant investments in funding rounds, including a recent $15M Series C1, demonstrate Dekoruma's financial stability and growth potential, enabling sales teams to pursue larger deals and strategic partnerships within the home and living market.

Partnership Network Collaborations with major players like Homedoki and Aero Commerce expand Dekoruma’s reach into new customer segments and enhance its technological capabilities, creating additional sales channels and opportunities for integrated service offerings.

Diverse Product Ecosystem The launch of Dekoruma Property and integration with finance platforms like BNPL services indicates an interest in end-to-end customer solutions, opening doors for sales of complete home solutions, financing, and real estate services.

Market Position & Growth Targeting young, style-savvy consumers and focusing on local tastes with practical, affordable solutions positions Dekoruma as a preferred brand. This provides a valuable opportunity to develop targeted marketing and sales strategies that resonate with high-potential customer demographics.

Dekoruma Tech Stack

Dekoruma uses 8 technology products and services including Google Analytics Enhanced eCommerce, Facebook Pixel, Fastly, and more. Explore Dekoruma's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Facebook Pixel
    Analytics
  • Fastly
    Content Delivery Network
  • LottieFiles
    Design
  • Microsoft Excel
    Editors
  • WhatsApp Business
    Live Chat
  • Mautic
    Marketing Automation
  • Google Sheets
    Office Suites

Media & News

Dekoruma's Email Address Formats

Dekoruma uses at least 1 format(s):
Dekoruma Email FormatsExamplePercentage
First.Last@dekoruma.comJohn.Doe@dekoruma.com
80%
First@dekoruma.comJohn@dekoruma.com
10%
First.Middle@dekoruma.comJohn.Michael@dekoruma.com
7%
FirstLast@dekoruma.comJohnDoe@dekoruma.com
3%

Frequently Asked Questions

Where is Dekoruma's headquarters located?

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Dekoruma's main headquarters is located at Jakarta, Jakarta Indonesia. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Dekoruma's official website and social media links?

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Dekoruma's official website is dekoruma.com and has social profiles on LinkedInCrunchbase.

What is Dekoruma's SIC code NAICS code?

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Dekoruma's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Dekoruma have currently?

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As of April 2026, Dekoruma has approximately 1K employees across 3 continents, including AsiaEuropeNorth America. Key team members include Ceo & Co-Founder: D. H. P.Vp Of Project Management (interior Business): D. S.Head Of Manufacturing: S. K. S.. Explore Dekoruma's employee directory with LeadIQ.

What industry does Dekoruma belong to?

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Dekoruma operates in the Technology, Information and Internet industry.

What technology does Dekoruma use?

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Dekoruma's tech stack includes Google Analytics Enhanced eCommerceFacebook PixelFastlyLottieFilesMicrosoft ExcelWhatsApp BusinessMauticGoogle Sheets.

What is Dekoruma's email format?

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Dekoruma's email format typically follows the pattern of First.Last@dekoruma.com. Find more Dekoruma email formats with LeadIQ.

When was Dekoruma founded?

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Dekoruma was founded in 2015.

Dekoruma

Technology, Information and InternetJakarta, Indonesia1001-5000 Employees

Dekoruma is a fast-growing home and living brand that’s reshaping the market with a focus on local tastes, smart pricing, and practical solutions for Indonesian homes. With 32 standalone stores across Indonesia and a thriving online presence, we’re becoming the go-to choice for young, style-savvy customers seeking a perfect mix of functionality and flair.

Last year, we joined the Blibli-Tiket Group, a leader in Indonesia’s retail and tech ecosystem. Supported by Ranch Market (No. 1 in groceries), Tiket.com (a top online travel platform), and Blibli.com (a major e-commerce player), we now have the resources and network to take our growth to the next level. With this foundation, we’re ready to unlock new possibilities and shape an exciting future.

Our Vision
Make your dream home a reality—a place where your best life begins.

Our Mission
Deliver innovative solutions to optimize living spaces simply and efficiently. 

Our Promise
Provide beautiful, space-saving homes at an affordable price in an easy and delightful way.

Life at Dekoruma
We live by three core values that guide everything we do:

1. Welcoming
We create a friendly environment where everyone feels at home. Whether it’s helping new joiners adapt or having open conversations, we make sure everyone feels included and valued.

2. Transparency
Clear, honest communication drives us. Everyone knows their role and goals, and we openly share progress and updates—good or bad. Accountability is key.

3. Trust
We value action over inaction and take responsibility for our decisions, explaining the "why" behind them. Honest communication and recognizing contributions build strong, collaborative relationships.

At Dekoruma, it’s all about teamwork, open conversations, and growing together.

Section iconCompany Overview

Headquarters
Jakarta, Jakarta Indonesia
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Dekoruma's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Dekoruma's revenue is estimated to be in the range of $100M$250M

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