Strategic alliances Dekoruma recently joined the Blibli-Tiket Group with backing from Ranch Market, Tiket.com, and Blibli.com, signaling expanded distribution channels and potential cross-sell opportunities across a broader retail and e-commerce ecosystem.

BNPL capability The Deko BNPLaaS partnership with Aero Commerce enhances checkout financing, presenting a ready-made lever to increase average order value and conversion rates, particularly in mid-market and value-conscious segments.

Omnichannel growth With 45 standalone stores and a strong online presence, Dekoruma combines offline showroom style with digital shopping, offering opportunities to run store-local promotions, events, and geo-targeted campaigns to boost foot traffic and online-to-offline sales.

Affordable aesthetics Dekoruma’s promise of beautiful, space-saving homes at affordable prices aligns with value-seeking buyers; sales plays can focus on bundled furniture, modular solutions, and budget-friendly room makeovers to increase cart size.

Expansion-ready financing Past funding rounds and solid revenue indicate capacity for scaled partnerships; sales opportunities include co-branded campaigns, sponsored content, and integration deals with home improvement retailers and property developers seeking turnkey living solutions.