Affordable sourcing Leverage Deluxe Import Trading’s 30-year track record and emphasis on the largest selection of general merchandise at affordable prices to position as a reliable, cost-saving supplier for small to mid-sized retailers seeking competitive margins.

Mid-market focus With 11-50 employees and annual revenue in the 1M-10M range, target emerging e-commerce retailers and local chains looking to scale procurement efficiency and diversify product assortments without large enterprise onboarding.

Versatile tech use Highlight their lightweight tech stack and web presence as a selling point for easy onboarding and quick order fulfillment; propose integrated commerce or catalog feeds to streamline purchasing for busy buyers.

Regional growth Based in Vernon, California, pursue opportunities with West Coast retailers and distributors seeking local inventory proximity, faster delivery times, and responsive account management.

Growth opportunities Capitalize on revenue signals in the wholesale general merchandise space by offering bundled product assortments, seasonal promotions, and loyalty-like terms to convert small retailers into repeat, higher-Cs orders.