Acquisition Momentum DemandMatrix was acquired by Demandbase in May 2021, indicating strategic growth and potential integration within a larger ecosystem. This suggests opportunities to target combined services and expanded product offerings to existing and new clients.

Market Position As a provider of AI-powered technographics and intent data with a focus on B2B marketing, DemandMatrix caters to enterprises seeking advanced targeting solutions, making it a key player for companies aiming to enhance their account-based marketing strategies.

Growth Potential With revenues estimated between 1 million to 10 million dollars and a moderately sized team of up to 200 employees, there is significant room for expansion and upselling within mid-market companies looking to leverage intent data for competitive advantage.

Technology Stack Utilizing modern BI tools like Looker and Power BI, along with web development technologies such as JavaScript, demand matrix demonstrates a strong technical foundation—making them a suitable partner for tech-forward organizations interested in integrating intent and technographic data.

Competitive Edge DemandMatrix’s focus on technographic and intent data differentiates it from similar firms, which positions it well to target sales and marketing teams in companies seeking sophisticated account targeting and customer insights in a crowded market.