Strong Market Position Lattice Engines is recognized as a leader in AI-powered B2B customer analytics and predictive marketing analytics, with consistent recognition from Forrester Research. This highlights a reputable presence and advanced expertise in marketing and sales solutions, making it an attractive supplier or partner for organizations seeking cutting-edge AI-driven tools.

Expanding Client Base Lattice’s global client roster includes major corporations like Dell, Adobe, PayPal, and SunTrust Bank, demonstrating broad industry adoption and enterprise-level engagement. This presents opportunities to cross-sell or upsell additional advanced AI solutions to existing clients seeking to enhance personalization and pipeline growth.

Recent Product Innovation The launch of the Lattice Atlas Customer Data Platform in 2019 signifies ongoing innovation and a focus on integrated data solutions. Sales teams can leverage this new product to target B2B organizations looking to unify customer data for more effective marketing and sales campaigns.

Acquisition by Dun & Bradstreet The 2019 acquisition of Lattice by Dun & Bradstreet positions the company within a larger analytics ecosystem, offering expanded data and analytics capabilities. This creates opportunities to promote integrated solutions and demonstrate added value to prospects invested in comprehensive B2B insights.

Growth and Revenue With estimated revenue between 25 million to 50 million dollars and a recent funding round of 28 million dollars, Lattice demonstrates steady financial health and growth potential. This can be appealing to prospects looking for reliable partners with a strong market presence and room for scaling solutions.