Insights

Strategic Acquisition DEMERT BRANDS was acquired by Henkel in 2026, signaling a potential cross-sell opportunity for Henkel's extended portfolio and indicating a readiness to integrate and scale software solutions within a larger corporate structure.

Software Stack Current tech usage includes AWS, WordPress, Salesforce, WooCommerce, Microsoft 365, WP Engine, PHP and AudioEye, suggesting opportunities to offer security, cloud optimization, CMS extensions, CRM enhancements, e-commerce integrations, accessibility improvements, and DevOps services.

Revenue Range Annual revenue estimated between one and ten million dollars, indicating mid-market potential with a need for scalable software solutions, recurring revenue models, and enterprise-level support packages.

Market Position Listed among major consumer-g goods and personal care players in the competitive landscape, implying potential to align software offerings with branding, digital commerce, and customer experience initiatives characteristic of large consumer brands.

Growth Readiness Recent leadership changes and a parent company sale point to a company in transition with openness to modernizing systems, migrating to centralized platforms, and adopting advanced analytics, presenting an entry point for digital transformation services.

Similar companies to DEMERT BRANDS

Henkel
42K$10B+
Unilever
157K$10B+
Johnson & Johnson
134K$10B+
Kao EMEA & Americas
3.8K$1B - $10B
Colgate-Palmolive
31K$10B+
Procter & Gamble
98K$10B+
Coty
13K$1B - $10B

DEMERT BRANDS Tech Stack

DEMERT BRANDS uses 8 technology products and services including AudioEye, Amazon Web Services, WordPress, and more. Explore DEMERT BRANDS's tech stack below.

AudioEye
Accessibility
Amazon Web Services
Cloud Hosting
WordPress
Content Management System
Salesforce
Customer Relationship Management
WooCommerce
E-commerce
Microsoft 365
Email
WP Engine
Platform As A Service
PHP
Programming Languages

Media & News

Henkel Corporation acquired Demert Brands on Jul 1st '26.
THE DETAILS Miranda joins Vacation after serving as CEO of DeMert Brands, parent company of Not Your Mother's, which was acquired by Henkel in 2026, and previously held senior roles at Procter & Gamble and Revlon.
Aug 28, 2026 | www.globalcosmeticsnews.com

DEMERT BRANDS's Email Address Formats

DEMERT BRANDS uses at least 4 email formats:

DEMERT BRANDS Email Formats	Example	Percentage
FirstL@demertbrands.com	JohnD@demertbrands.com	88%
FLast@demertbrands.com	JDoe@demertbrands.com	6%
LastF@demertbrands.com	DoeJ@demertbrands.com	3%
LFirst@demertbrands.com	DJohn@demertbrands.com	3%

Frequently Asked Questions

What is DEMERT BRANDS's official website and social media links?

DEMERT BRANDS's official website is demertbrands.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does DEMERT BRANDS generate?

As of August 2026, DEMERT BRANDS's annual revenue is estimated to be $1M - $10M.

What is DEMERT BRANDS's NAICS code?

DEMERT BRANDS's NAICS code is 5112 - Software Publishers.

How many employees does DEMERT BRANDS have currently?

As of August 2026, DEMERT BRANDS has approximately 10 employees across 1 continents, including North America. Key team members include Senior Director Of Marketing: S. K., Category Manager: D. M. and Senior Controller: B. H. Explore DEMERT BRANDS's employee directory with LeadIQ.

What industry does DEMERT BRANDS belong to?

DEMERT BRANDS operates in the Software Development industry.

What technology does DEMERT BRANDS use?

DEMERT BRANDS's tech stack includes AudioEye, Amazon Web Services, WordPress, Salesforce, WooCommerce, Microsoft 365, WP Engine and PHP.

What is DEMERT BRANDS's email format?

DEMERT BRANDS's email format typically follows the pattern of FirstL@demertbrands.com. Find more DEMERT BRANDS email formats with LeadIQ.

When was DEMERT BRANDS founded?

DEMERT BRANDS was founded in 1995.

DEMERT BRANDS

Q: What is DEMERT BRANDS's official website and social media links?

DEMERT BRANDS's official website is demertbrands.com. DEMERT BRANDS has social profiles on LinkedIn.

Q: How many employees does DEMERT BRANDS have currently?

DEMERT BRANDS has approximately 10 employees.

Q: What technology does DEMERT BRANDS use?

DEMERT BRANDS's tech stack includes Yoast SEO, AudioEye, Google Tag Manager, Cloudflare Bot Management, Salesforce.

Q: What is DEMERT BRANDS's NAICS code?

DEMERT BRANDS's NAICS code is 5112 (Software Publishers).

Software DevelopmentFlorida, United States2-10 Employees

DEMERT BRANDS is a software development company based in Lutz, Florida. It focuses on delivering computer software solutions for clients seeking custom development. The firm operates with a small team, characteristic of boutique software providers in the industry.

Recent news reports indicate that Henkel Corporation agreed to acquire DeMert Brands, described as the Tampa, Florida-based parent of the Not Your Mother's haircare brand, from Main Post Partners. The development, disclosed in March 2026, reflects a change in ownership of the company.