Expansions in key locations Demeyere, part of Zwilling Group, has recently expanded its presence in high-traffic locations such as Bloomington, Minnesota, and Inland Empire, offering a prime opportunity to establish new retail partnerships and increase product visibility.

Innovative product launches Zwilling Group consistently introduces innovative products like the Fresh & Save system and the Kanren cutlery collection, showcasing a commitment to cutting-edge solutions that can attract customers looking for unique kitchenware offerings.

Strategic acquisitions for growth With the acquisition of Berondi and the previous acquisition of Demeyere, Zwilling Group has demonstrated a strategic approach to expanding its product portfolio, presenting an opportunity for cross-selling and upselling to a wider customer base.

Technology-enabled customer interaction Utilizing tech tools like Bazaarvoice Curation, Yotpo Reviews, and Salesforce Service Cloud, Demeyere leverages customer data for personalized experiences, enabling sales teams to tailor their pitches and interactions for higher conversion rates.

Premium brand positioning Being a world reference in roestvrijstalen kookgerei (stainless steel cookware) for over a century, Zwilling Group's premium brand image presents an opportunity for sales teams to emphasize quality, durability, and heritage to target luxury kitchenware buyers.