Regional Focus Established in 1966 serving central and northern Michigan, presenting a target market for residential, light commercial, and multi-family development opportunities in these regions.

Scale and Partners Mid to small market contractor with 11-50 employees and a claim as the largest residential home builder in its region, suggesting collaboration opportunities with suppliers, lenders, and design firms to support local scale projects.

Turnkey proposition Offers turnkey construction with no hidden charges and a showroom/design center, indicating a ready-to-sell value proposition for buyers and potential cross-sell with mortgage lenders and home improvement services.

Trusted credentials Fully licensed and insured, certified builder for GAF/Elk roof shingles, and a long-standing family-owned business, signaling a focus on quality, reliability, and referral-based sales channels.

Digital and media presence Active use of digital marketing channels (DoubleClick Floodlight, Bing Ads, YouTube, JotForm) and a showroom experience, offering opportunities to optimize lead generation, retargeting, and customer journey tracking for better sales outcomes.