Catalog breadth Leverage Design Design's extensive catalog of over 3,400 products to upsell complementary items such as coordinating gift packaging, party-ware, and stationery gifts to wholesale customers and retail partners.

Mid-market focus Target mid-sized retailers and brands in the gifting and paper goods space, matching competitors with 100M–250M revenue to optimize cross-sell opportunities and expand distribution channels.

Sustainability cues Highlight opportunities to offer eco-friendly materials or premium packaging options aligned with sustainability trends in the greeting cards and paper products market to attract conscious buyers and premium accounts.

Tech-enabled selling Capitalize on the existing tech stack signals such as e-commerce and procurement integrations (iCIMS, PHP based systems) to propose seamless ordering, bulk purchasing, and personalized product recommendations for wholesale customers.

Growth potential Position as a scalable supplier with a growing catalog and proven revenue range, presenting volume discounts, exclusive lines, and co-branding opportunities to attract large retailers and gift-focused brands.