Premium Product Portfolio With an extensive selection of 28 flower types and over 700 varieties, Designers Choice offers a diverse range of fresh flowers that appeals to high-end florists and event planners seeking premium and unique floral options, presenting opportunities for premium product sales.

Strong Supply Chain The company's partnership with 38 state-of-the-art suppliers in Colombia and its integration within The Queen's Bouquet Network producing one billion flowers annually indicates a reliable and scalable supply chain suitable for large volume orders and consistent delivery commitments.

Market Leadership As a leading distributor in the New England region with a substantial revenue estimated between 25 to 50 million dollars, Designers Choice has established a solid market presence, creating opportunities to expand relationships with regional retailers and event venues.

Technology Adoption Utilizing a modern tech stack including React, Wix eCommerce, and Module Federation, the company demonstrates a focus on digital efficiency and customer engagement, making it well-positioned to enhance online sales channels and digital marketing efforts.

Growth Potential Being part of a global network with significant production capacity and a relatively moderate employee base suggests room for growth by expanding product lines, entering new markets, or forming strategic partnerships within the floral and event industry sectors.