Sustainability value Leverage the company’s focus on sustainable, future-proof spaces to position services that optimize energy efficiency, lifecycle costs, and occupant well-being for offices, education, health, and hospitality.

Integrated services Highlight the end-to-end offering from advisory to planning and fit-out, targeting clients seeking a single partner to streamline projects and reduce procurement complexity.

Local presence Emphasize Germany-wide onsite consultation capabilities to win regional RFPs and mid-market contracts that favor local engagement and faster decision cycles.

Industry benchmarks Use their 40+ years of experience and portfolio of leading brands to differentiate with case studies, show ROI, and align with tenants or employers seeking reputable, proven design partners.

Mid-market potential Target mid-sized firms in architecture and planning ecosystems linked to the listed competitors, offering scalable workspace solutions that fit their growth and transformation needs.