Tourism Growth The organization oversees Visit El Paso and El Paso Live as well as Water Parks, indicating multiple touchpoints for travel, events, and experiential marketing partnerships that can be monetized through sponsorships, venue collaborations, and tourism packages.

Leadership Change Recent appointment of Brooke Underwood as president and CEO signals potential strategic pivots and new business development priorities; align outreach to executive leadership for new partnerships, sponsorships, and contract opportunities.

Award Momentum 2024 Smart Meetings Platinum Choice Award and ongoing recognition suggest strong industry credibility; leverage awards in proposals to secure event contracts, media partnerships, and destination marketing collaborations.

Experience Portfolio Operating divisions include convention services, performing arts venues, water parks, and a film commission; cross-sell opportunities across venues, events, and seasonal experiences for corporate events, festivals, and brand activations.

Digital Footprint Tech stack and digital infrastructure (iCIMS, PowerShell, HTTP/3, analytics) indicate readiness for enterprise partnerships, CRM-driven outreach, and data-backed marketing collaborations with travel, hospitality, and entertainment vendors.