Tourism Growth Destination El Paso is a multi-division organization focusing on convention, tourism, venue and event management, with a recent expansion of water parks under the same umbrella, presenting cross-selling opportunities across events, family entertainment, and summer destinations.

Strategic Partnerships Active collaborations include ASM Global managing key venues and a partnership footprint that can be leveraged to pitch integrated marketing, ticketing, and venue sponsorship opportunities to brands seeking regional visibility.

Digital & Analytics Tech stack includes engagement and analytics tools (Sprout Social, Google Maps, Facebook Pixel, Piwik PRO) indicating readiness for data-driven marketing campaigns, targeted ad spends, and performance tracking for partner campaigns.

Growth & Hiring Past headcount expansion and new visitor information center indicate ongoing growth and increased local footprint, suggesting opportunities for B2B services, recruitment solutions, and corporate partnerships for events and experiences.

Funding & Reach Revenue in the high hundreds of millions and a broad regional presence imply capacity for larger sponsorship deals, multi-location campaigns, and co-branded experiences with national and international brands.