Leadership transition Recent leadership changes with Richard Haddad named as president and CEO, signaling potential shifts in strategic priorities and partnerships. This presents an entry point for executive-level outreach to align offerings with the new leadership’s vision and initiatives.

Community and inclusion A strong emphasis on inclusive and equitable experiences for employees, partners, and fans, coupled with a transparent and collaborative culture. Opportunities exist to propose diversity, equity, and inclusion programs, community engagement platforms, and sponsorships that resonate with the organization’s values.

Expansion and partnerships Active partnerships and programs such as Touchdown in Your Town and Football Ontario indicate a readiness to expand reach beyond traditional markets. Potential sales angles include sponsorship packages, youth and grassroots programs, and cross-market media or event collaborations.

Digital and media stack Proficiency with a modern tech stack (Parse.ly, Snowflake, OpenSSL, Adobe Creative Suite, Dalet, etc.) suggests openness to data, analytics, content operations, and security enhancements. Opportunities exist to offer analytics solutions, CMS/ops optimization, and media workflow improvements.

Strategic hires and scouting New personnel in scouting and front-office roles indicate amplified focus on talent acquisition and roster building. Potential upsell for recruiting platforms, talent analytics, video scouting tools, and performance data services to support decision-making.