Digital Ad Growth The Minnesota Vikings maintain a robust digital marketing stack and e-commerce presence, providing a strong foundation for data-driven advertising ops. Propose cross-channel attribution, sponsor-specific dashboards, and CRM-integrated campaigns to maximize sponsor ROI.

Fan Experience Tech With flagship venues and a focus on fan experience and sustainability, there is an opportunity to deploy a comprehensive engagement platform featuring mobile wallet, contactless payments, loyalty programs, and personalized promotions that demonstrate sponsor value and enhance attendance.

Sponsorship Activation Active community partnerships and philanthropy create a rich activation footprint. Offer sponsorship activation programs, CSR platform solutions, donor and event management, and impact reporting to deepen sponsor alignment and community outcomes.

Merchandise Optimization Shopify integration and merchandising workflows point to growth in fan merchandise. Provide e-commerce optimization services including checkout improvements, mobile-first design, personalized recommendations, and regionally targeted product strategies.

Content & Revenue Existing media and partnership efforts open paths for content monetization and experiential marketing. Propose ad sales enablement, sponsorship inventory management, programmatic advertising support, and scalable content distribution strategies.