Cloud Growth Upsell Target customers undergoing cloud migration or multi cloud deployments by leveraging Device42's AWS and Azure discoveries launched in 2023. The agentless full stack discovery and dependency mapping supports hybrid IT across data centers and cloud, enabling faster migrations, better issue resolution, and stronger governance. With a global footprint in 70+ countries and mid market to enterprise customers, there is a clear opportunity to upsell cloud native asset discovery, application centric topology, and integration with existing ITSM workflows.

Sustainability Driven Selling Leverage the Sustainability Insights packaged solution launched May 9, 2023 with built in analytics and AI enriched data to meet ESG and compliance reporting needs. Position to regulated industries and organizations requiring lifecycle, energy and asset utilization insights across on prem and cloud. Cross sell into Device42's asset management and discovery platform for a complete sustainability driven IT view.

Market Leadership Validation Use the Market Leader recognition on March 4, 2025 to build trust with risk averse buyers seeking proven CMDB ITAM for hybrid IT. This credibility can facilitate outreach to larger mid market and enterprise accounts and support competitive differentiators against peers like Asset Panda, Flexera, Ivanti, SysAid and TOPdesk.

Freshworks Ecosystem Synergy Leverage being part of the Freshworks family to access a global customer base and partner ecosystem for co selling and integrations with Freshworks ITSM and CRM solutions. This can accelerate cross sell opportunities into existing customers who require comprehensive IT visibility, asset management, and service delivery within a unified stack.

Platform Advantage ROI Highlight Device42s agentless discovery, dependency mapping and application centric workload grouping across data centers and cloud to deliver faster problem resolution, safer migrations, and stronger compliance. Promote the Insights+ platform and reporting capabilities including object query language reports as differentiators for deeper analytics, vulnerability visibility, and customized IT reporting that drive measurable ROI.