Insights

Strong Market Presence DFS holds a dominant position in the UK sofa retail market, with a significant portion of British homes featuring their products. This broad customer base presents a continuous opportunity for cross-selling complementary furniture and home decor products.

E-commerce Expansion With a strong online presence and existing digital infrastructure, DFS can expand digital marketing efforts and online sales initiatives to reach a wider audience and boost revenue growth through targeted campaigns.

Diverse Customer Engagement The company's commitment to inclusivity and workforce diversity indicates potential for tailoring marketing messages to diverse demographic segments, thereby increasing engagement and sales conversions across varied customer groups.

Technology Integration DFS's use of advanced tech stacks such as Google Ads and data analytics tools offers opportunities to leverage customer data for personalized marketing, inventory optimization, and enhanced customer experiences to drive sales.

Product Innovation Potential Given DFS's rich history of design and craftsmanship, there is scope to introduce new product lines aligned with current trends like eco-friendly or modular furniture, appealing to eco-conscious and modern consumers to increase market share.

DFS Tech Stack

DFS uses 8 technology products and services including Google AdSense, Exponea, YUI, and more. Explore DFS's tech stack below.

  • Google AdSense
    Advertising
  • Exponea
    Customer Data Platforms
  • YUI
    Javascript Libraries
  • Twitter typeahead.js
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Dojo Toolkit
    Javascript Libraries
  • Google Maps
    Maps
  • Pi Datametrics
    Search Marketing

Media & News

DFS's Email Address Formats

DFS uses at least 2 format(s):
DFS Email FormatsExamplePercentage
First.Last@dfs.co.ukJohn.Doe@dfs.co.uk
98%
Fir.Last@dfs.co.ukJoh.Doe@dfs.co.uk
1%
First.Middle@dfs.co.ukJohn.Michael@dfs.co.uk
1%
First.Last@dfscareers.co.ukJohn.Doe@dfscareers.co.uk
67%
Last.First@dfscareers.co.ukDoe.John@dfscareers.co.uk
33%

Frequently Asked Questions

Where is DFS's headquarters located?

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DFS's main headquarters is located at Sheffield, England dn6 7na United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is DFS's stock symbol?

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DFS is a publicly traded company; the company's stock symbol is DFS.

What is DFS's official website and social media links?

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DFS's official website is dfs.co.uk and has social profiles on LinkedIn.

What is DFS's NAICS code?

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DFS's NAICS code is 44-45 - Retail Trade.

How many employees does DFS have currently?

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As of February 2026, DFS has approximately 3K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo Dfs: N. S.Cpo: J. S.Chief Operating Officer: T. S.. Explore DFS's employee directory with LeadIQ.

What industry does DFS belong to?

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DFS operates in the Retail industry.

What technology does DFS use?

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DFS's tech stack includes Google AdSenseExponeaYUITwitter typeahead.jsModernizrDojo ToolkitGoogle MapsPi Datametrics.

What is DFS's email format?

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DFS's email format typically follows the pattern of First.Last@dfs.co.uk. Find more DFS email formats with LeadIQ.

When was DFS founded?

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DFS was founded in 1969.

DFS

RetailEngland, United Kingdom1001-5000 Employees

MAKE YOURSELF AT HOME WITH DFS!

Did you know a DFS sofa is in one-third of Britain’s homes? 

Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person.

We’re the UK’s leading sofa retail specialist, but here’s the secret to our success - it’s our people. They’re at the heart of what we do, and together, they’re crafting us towards our ambitious future.

We're an equal opportunities employer

We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we’re not just a place where everyone is welcome - we’re a place where everyone truly belongs.

READY TO MAKE YOURSELF AT DFS?
Take a look at our Careers site to see our newest opportunities and join the team... https://www.dfs.co.uk/careers or send your CV to talent@dfs.co.uk

Section iconCompany Overview

Headquarters
Sheffield, England dn6 7na United Kingdom
Website
dfs.co.uk
Stock Symbol
DFS
NAICS Code
44-45 - Retail Trade
Founded
1969
Employees
1001-5000

Section iconFunding & Financials

  • $10B

    DFS's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    DFS's revenue is estimated to be in the range of $10B

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