Insights

Strong Brand Legacy Dickies has a nearly 100-year history of producing durable, functional workwear that resonates with trade professionals and traditional industries, creating opportunities to expand into new markets seeking reliable work apparel.

Recent Acquisitions The company's recent acquisition by Bluestar Alliance and strategic collaborations, such as with Mountain Dew and NAPA Auto Parts, indicate potential for cross-promotional sales and expanding distribution channels in lifestyle, automotive, and work industries.

Headquarters Shift Relocating the headquarters from Texas to California opens doors to new regional markets, retail partnerships, and distribution opportunities in the vibrant West Coast consumer landscape.

Product Innovation Opportunities Collaborations with designers like Schott and innovative collections suggest a readiness to diversify product lines, appealing to both traditional workwear consumers and lifestyle fashion markets for increased sales.

Digital and Tech Engagement Utilizing a modern tech stack signifies a focus on ecommerce and digital marketing strategies, providing avenues to enhance online sales channels, improve customer engagement, and leverage targeted campaigns for new customer acquisition.

Williamson-Dickie Mfg. Co. Tech Stack

Williamson-Dickie Mfg. Co. uses 8 technology products and services including Monetate, Facebook Pixel, Ansible, and more. Explore Williamson-Dickie Mfg. Co.'s tech stack below.

  • Monetate
    A/B Testing
  • Facebook Pixel
    Analytics
  • Ansible
    Configuration Management
  • Open Graph
    Content Management System
  • Infoblox
    Domain Name Services
  • UPS
    Logistics
  • Smartsheet
    Project Management
  • Bitbucket
    Source Code Management

Media & News

Williamson-Dickie Mfg. Co.'s Email Address Formats

Williamson-Dickie Mfg. Co. uses at least 1 format(s):
Williamson-Dickie Mfg. Co. Email FormatsExamplePercentage
FLast@dickies.comJDoe@dickies.com
78%
FirstLast@dickies.comJohnDoe@dickies.com
11%
First.Last@dickies.comJohn.Doe@dickies.com
6%
F_Last@dickies.comJ_Doe@dickies.com
5%

Frequently Asked Questions

Where is Williamson-Dickie Mfg. Co.'s headquarters located?

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Williamson-Dickie Mfg. Co.'s main headquarters is located at 1588 S Coast Dr, Costa Mesa, California 92626, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Williamson-Dickie Mfg. Co.'s phone number?

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You can contact Williamson-Dickie Mfg. Co.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Williamson-Dickie Mfg. Co.'s official website and social media links?

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Williamson-Dickie Mfg. Co.'s official website is dickies.com and has social profiles on LinkedIn.

How much revenue does Williamson-Dickie Mfg. Co. generate?

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As of October 2025, Williamson-Dickie Mfg. Co.'s annual revenue is estimated to be $5B.

What is Williamson-Dickie Mfg. Co.'s NAICS code?

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Williamson-Dickie Mfg. Co.'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Williamson-Dickie Mfg. Co. have currently?

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As of October 2025, Williamson-Dickie Mfg. Co. has approximately 5K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer President And Chairman Of The Board: P. W.Chief Product And Merchandising Officer: D. L.Chief Operating Officer: R. R.. Explore Williamson-Dickie Mfg. Co.'s employee directory with LeadIQ.

What industry does Williamson-Dickie Mfg. Co. belong to?

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Williamson-Dickie Mfg. Co. operates in the Retail Apparel and Fashion industry.

What technology does Williamson-Dickie Mfg. Co. use?

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Williamson-Dickie Mfg. Co.'s tech stack includes MonetateFacebook PixelAnsibleOpen GraphInfobloxUPSSmartsheetBitbucket.

What is Williamson-Dickie Mfg. Co.'s email format?

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Williamson-Dickie Mfg. Co.'s email format typically follows the pattern of FLast@dickies.com. Find more Williamson-Dickie Mfg. Co. email formats with LeadIQ.
Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co.

Retail Apparel and FashionUnited States5001-10000 Employees

Established in 1922 in Fort Worth, Texas, a city and state known for its grit, Dickies has always been known for its no-nonsense approach to functional workwear. The story of the legendary brand begins in 1922, when founding business partners C.N. Williamson and E.E. “Colonel” Dickie began making tough denim bib overalls for ranchers, farmhands and other workers around the Southwest.

Since then, Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. To this day, Dickies continues its long legacy of designing quality workwear at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Section iconCompany Overview

Headquarters
1588 S Coast Dr, Costa Mesa, California 92626, US
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    Williamson-Dickie Mfg. Co.'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Williamson-Dickie Mfg. Co.'s revenue is estimated to be in the range of $250M$500M

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