Insights

Sustainability Focus Dickies, under VF Corporation, emphasizes sustainable and active lifestyles aligning with a global movement towards eco-friendly apparel choices. Highlighting Dickies' commitment to sustainability can resonate well with environmentally-conscious customers looking for durable workwear.

Expansion Strategy The recent headquarters relocation of Dickies from Fort Worth, Texas, to Orange County, California, presents a significant sales opportunity in the new region. Leveraging this expansion, sales professionals can strategically target local businesses and workers seeking high-quality workwear in the Southern California area.

Technology Integration With a tech stack including SiteCatalyst, Docker, and Python, Dickies demonstrates a strong focus on technology integration. Sales representatives can leverage this advantage by showcasing how Dickies implements advanced tech solutions to enhance customer experience, streamline processes, and deliver innovative products.

Brand Ambassador Partnership Dickies’ collaboration with indie rockstar Blondshell as a brand ambassador provides a unique sales opportunity to tap into younger demographics and music enthusiasts. Utilizing the influence of popular personalities like Blondshell can boost brand visibility and drive sales among followers inspired by her style.

Financial Stability & Pricing Being a part of VF Corporation and with an estimated revenue of $1 billion, Dickies exhibits financial strength and affordability in its workwear offerings. Sales professionals can highlight the brand's financial stability and competitive pricing to attract cost-conscious customers without compromising on quality.

Dickies® Tech Stack

Dickies® uses 8 technology products and services including SiteCatalyst, Docker, Bazaarvoice Curation, and more. Explore Dickies®'s tech stack below.

  • SiteCatalyst
    Analytics
  • Docker
    Containerization
  • Bazaarvoice Curation
    Content Management System
  • Bazaarvoice Reviews
    Online Review Management
  • Python
    Programming Languages
  • X-XSS-Protection
    Security
  • Cloudflare Bot Management
    Security
  • Logility
    Supply Chain Management

Media & News

Dickies®'s Email Address Formats

Dickies® uses at least 1 format(s):
Dickies® Email FormatsExamplePercentage
FLast@dickies.comJDoe@dickies.com
82%
FirstLast@dickies.comJohnDoe@dickies.com
8%
First.Last@dickies.comJohn.Doe@dickies.com
6%
F_Last@dickies.comJ_Doe@dickies.com
4%

Frequently Asked Questions

Where is Dickies®'s headquarters located?

Minus sign iconPlus sign icon
Dickies®'s main headquarters is located at Fort Worth, Texas 76104 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Dickies®'s phone number?

Minus sign iconPlus sign icon
You can contact Dickies®'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dickies®'s official website and social media links?

Minus sign iconPlus sign icon
Dickies®'s official website is dickies.com and has social profiles on LinkedIn.

How much revenue does Dickies® generate?

Minus sign iconPlus sign icon
As of April 2025, Dickies®'s annual revenue reached $5B.

What is Dickies®'s NAICS code?

Minus sign iconPlus sign icon
Dickies®'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Dickies® have currently?

Minus sign iconPlus sign icon
As of April 2025, Dickies® has approximately 5K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer President And Chairman Of The Board: P. W.Chief Product And Merchandising Officer: D. L.Chief Technology Officer: L. B.. Explore Dickies®'s employee directory with LeadIQ.

What industry does Dickies® belong to?

Minus sign iconPlus sign icon
Dickies® operates in the Retail Apparel and Fashion industry.

What technology does Dickies® use?

Minus sign iconPlus sign icon
Dickies®'s tech stack includes SiteCatalystDockerBazaarvoice CurationBazaarvoice ReviewsPythonX-XSS-ProtectionCloudflare Bot ManagementLogility.

What is Dickies®'s email format?

Minus sign iconPlus sign icon
Dickies®'s email format typically follows the pattern of . Find more Dickies® email formats with LeadIQ.
Dickies®

Dickies®

Retail Apparel and FashionTexas, United States5001-10000 Employees

Established in 1922 in Fort Worth, Texas, a city and state known for its grit, Dickies has always been known for its no-nonsense approach to functional workwear. The story of the legendary brand begins in 1922, when founding business partners C.N. Williamson and E.E. “Colonel” Dickie began making tough denim bib overalls for ranchers, farmhands and other workers around the Southwest.

Since then, Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. To this day, Dickies continues its long legacy of designing quality workwear at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Section iconCompany Overview

Headquarters
Fort Worth, Texas 76104 US
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
5001-10000

Section iconFunding & Financials

  • $1B

    Dickies®'s revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Dickies®'s revenue is in the range of $1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.