Insights

Strategic Collaborations Recent partnerships with Harley-Davidson, Mountain Dew, and NAPA indicate opportunities to expand the brand into lifestyle and trade-focused product lines. Leveraging these collaborations can help penetrate niche markets and increase sales through co-branded collections targeting specific customer segments.

Product Innovation The launch of limited-edition collections such as 'Built to Outlast' showcases Dickies' focus on innovative and exclusive products. Offering tailored, limited releases or themed apparel could stimulate demand, attract collectors, and create additional revenue streams.

Targeted Market Moves Partnerships with trade schools and workwear-focused brands like NAPA reveal opportunities to deepen engagement within vocational and industrial sectors. Developing specialized product lines for these audiences could boost bulk sales and brand loyalty among trade professionals.

Brand Legacy and Heritage Dickies' long-standing reputation for durability and performance positions it well to market to customers seeking reliable workwear. Highlighting its history and authenticity can enhance brand appeal, especially within industrial and outdoor markets that value toughness.

Expansion Potential Recent acquisitions and high-profile collaborations suggest potential for geographical and segment expansion. Building on the brand's cultural roots and expanding into new markets with tailored marketing strategies can unlock additional sales opportunities.

Dickies® Tech Stack

Dickies® uses 8 technology products and services including Quantcast Measure, Docker, Open Graph, and more. Explore Dickies®'s tech stack below.

  • Quantcast Measure
    Analytics
  • Docker
    Containerization
  • Open Graph
    Content Management System
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Smartsheet
    Project Management
  • Cloudflare Bot Management
    Security
  • reCAPTCHA
    Security
  • Quantcast
    System Analytics & Monitoring

Media & News

Dickies®'s Email Address Formats

Dickies® uses at least 1 format(s):
Dickies® Email FormatsExamplePercentage
FLast@dickies.comJDoe@dickies.com
78%
FirstLast@dickies.comJohnDoe@dickies.com
10%
First.Last@dickies.comJohn.Doe@dickies.com
7%
F_Last@dickies.comJ_Doe@dickies.com
5%

Frequently Asked Questions

Where is Dickies®'s headquarters located?

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Dickies®'s main headquarters is located at 1588 South Coast Drive Costa Mesa, California 92626 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Dickies®'s phone number?

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You can contact Dickies®'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dickies®'s official website and social media links?

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Dickies®'s official website is dickies.com and has social profiles on LinkedIn.

What is Dickies®'s NAICS code?

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Dickies®'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Dickies® have currently?

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As of May 2026, Dickies® has approximately 1.2K employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer President And Chairman Of The Board: P. W.Ceo: C. C.Chief Product And Merchandising Officer: D. L.. Explore Dickies®'s employee directory with LeadIQ.

What industry does Dickies® belong to?

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Dickies® operates in the Retail Apparel and Fashion industry.

What technology does Dickies® use?

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Dickies®'s tech stack includes Quantcast MeasureDockerOpen GraphSAP Maintenance, Repair, and OverhaulSmartsheetCloudflare Bot ManagementreCAPTCHAQuantcast.

What is Dickies®'s email format?

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Dickies®'s email format typically follows the pattern of FLast@dickies.com. Find more Dickies® email formats with LeadIQ.

Dickies®

Retail Apparel and FashionCalifornia, United States1001-5000 Employees

Established in 1922 in Fort Worth, Texas, a city and state known for its grit, Dickies has always been known for its no-nonsense approach to functional workwear. The story of the legendary brand begins in 1922, when founding business partners C.N. Williamson and E.E. “Colonel” Dickie began making tough denim bib overalls for ranchers, farmhands and other workers around the Southwest.

Since then, Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. To this day, Dickies continues its long legacy of designing quality workwear at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Section iconCompany Overview

Headquarters
1588 South Coast Drive Costa Mesa, California 92626 United States
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Dickies®'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Dickies®'s revenue is estimated to be in the range of $250M$500M

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