Insights

Expanding Market Reach Recent partnerships with automotive parts retailers and lifestyle brands like Mountain Dew suggest opportunities to expand collaboration into new product categories and customer segments, leveraging Dickies' reputation for durable workwear to appeal to a broader audience.

Relocation and Growth The company's recent headquarters move from Texas to California indicates a strategic shift that could open doors for new regional sales initiatives, local collaborations, and increased visibility within the West Coast retail and industrial markets.

Product Line Innovation Collaborations such as the joint collection with Schott and custom designs for trade school students demonstrate potential for developing tailored product lines for specialized markets, including trade professionals and educational institutions.

Digital and Data Presence Utilizing advanced tech tools like Docker, SAP, and Cloudflare suggests Dickies is positioned to enhance its online sales platforms and customer data insights, creating opportunities for targeted marketing campaigns and personalized customer engagement.

Market Positioning and Acquisition The recent acquisition by Bluestar Alliance and the company's solid revenue base highlight its strong market standing, providing prospects for strategic partnerships, licensing opportunities, and expansion into premium or niche segments within the workwear industry.

Dickies® Tech Stack

Dickies® uses 8 technology products and services including Quantcast Measure, Docker, Open Graph, and more. Explore Dickies®'s tech stack below.

  • Quantcast Measure
    Analytics
  • Docker
    Containerization
  • Open Graph
    Content Management System
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Smartsheet
    Project Management
  • Cloudflare Bot Management
    Security
  • reCAPTCHA
    Security
  • Quantcast
    System Analytics & Monitoring

Media & News

Dickies®'s Email Address Formats

Dickies® uses at least 1 format(s):
Dickies® Email FormatsExamplePercentage
FLast@dickies.comJDoe@dickies.com
78%
FirstLast@dickies.comJohnDoe@dickies.com
10%
First.Last@dickies.comJohn.Doe@dickies.com
7%
F_Last@dickies.comJ_Doe@dickies.com
5%

Frequently Asked Questions

What is Dickies®'s phone number?

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You can contact Dickies®'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dickies®'s official website and social media links?

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Dickies®'s official website is dickies.com and has social profiles on LinkedIn.

How much revenue does Dickies® generate?

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As of December 2025, Dickies®'s annual revenue is estimated to be $5B.

What is Dickies®'s NAICS code?

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Dickies®'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Dickies® have currently?

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As of December 2025, Dickies® has approximately 5K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer President And Chairman Of The Board: P. W.Ceo: C. C.Chief Product And Merchandising Officer: D. L.. Explore Dickies®'s employee directory with LeadIQ.

What industry does Dickies® belong to?

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Dickies® operates in the Retail Apparel and Fashion industry.

What technology does Dickies® use?

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Dickies®'s tech stack includes Quantcast MeasureDockerOpen GraphSAP Maintenance, Repair, and OverhaulSmartsheetCloudflare Bot ManagementreCAPTCHAQuantcast.

What is Dickies®'s email format?

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Dickies®'s email format typically follows the pattern of FLast@dickies.com. Find more Dickies® email formats with LeadIQ.

Dickies®

Retail Apparel and FashionCalifornia, United States5001-10000 Employees

Established in 1922 in Fort Worth, Texas, a city and state known for its grit, Dickies has always been known for its no-nonsense approach to functional workwear. The story of the legendary brand begins in 1922, when founding business partners C.N. Williamson and E.E. “Colonel” Dickie began making tough denim bib overalls for ranchers, farmhands and other workers around the Southwest.

Since then, Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. To this day, Dickies continues its long legacy of designing quality workwear at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    Dickies®'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Dickies®'s revenue is estimated to be in the range of $250M$500M

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