Market Leadership diHouse is a recognized leader in the Russian IT-distribution market with extensive experience since 1996, serving a broad network of federal and regional retailers across Russia and the CIS, which indicates a solid foundation for partnership and upselling opportunities.

Diverse Product Range The company's wide portfolio including smartphones, desktop and mobile computers, household appliances, gaming equipment, and accessories presents multiple cross-sell and bundle opportunities tailored to different retail segments and consumer needs.

Established Financial Scale With reported revenues around $10 billion, diHouse operates at a substantial scale, suggesting potential for large-volume sales in logistics, marketing, and technology solutions, appealing to suppliers and service providers seeking significant partnerships.

Intensive Retail Network Having integrated partnerships with most regional and federal retailers positions diHouse as a strategic partner for expanding product distribution channels and implementing innovative sales support and logistics solutions.

Tech-Enabled Operations Utilization of advanced web analytics, content management, and web technologies indicates a modern, digitally-adept organization receptive to integrating new digital solutions, tools, and platforms to optimize distribution and retail operations.