Pro Shop Focus DiLaura Brothers serves pro shops and bowling centers, presenting a clear channel to upsell consumables, maintenance, and exclusive equipment through bundled offerings and partner programs.

Marketing Automation ActiveCampaign usage signals readiness to deploy automated lifecycle campaigns to business customers. Develop segmented onboarding, promotional, and replenishment sequences to boost repeat orders.

Bundled Offerings Create pre-configured bundles of essential bowling supplies (balls, shoes, bags, lane maintenance) to simplify procurement for centers and encourage larger, more frequent orders.

Regional Growth Based in Michigan with a nationwide wholesale model, there is opportunity to expand logistics and reach into high-density bowling markets to reduce lead times.

Ecommerce Enablement Invest in a robust B2B e-commerce portal with real-time inventory visibility and ERP/CRM integrations to streamline ordering for pro shops and bowling centers and improve conversion.