Market niche Target a specialized delivery market in Lansing Michigan focusing on Asian/Chinese communities and residents seeking tech-enabled, quick-service dining to differentiate from traditional players and capitalize on local demand gaps.

Tech-enabled agility Leverage their lightweight tech stack (WordPress, jQuery, PHP, Bootstrap) to propose cost-effective digital marketing, online ordering enhancements, and seamless mobile experiences that can scale as they grow beyond current 11-50 employees.

Growth potential With revenue between one and ten million and competitive gaps vs. large incumbents, position as a flexible regional partner for fleet optimization, delivery routing, and user experience improvements to capture more orders and increase order frequency.

Competitive positioning Highlight opportunity to partner with a nimble, tech-forward team that distinguishes itself from DoorDash/Grubhub-style platforms through localized branding, community engagement, and faster, more reliable service in a midwestern market.

Partnership fit Propose collaboration in areas such as marketing automation, merchant onboarding, and driver incentives to accelerate expansion, improve customer retention, and provide a turnkey solution tailored to MSU517’s unique positioning and regional focus.