Export Growth Dinolift exports 85% of production to more than 40 countries, with Nordic and Northern Europe as core markets. This broad exposure presents an opportunity to deepen sales through additional distributors and rental fleet partnerships in high potential regions, leveraging upcoming trade shows such as APEX 2026 and ARA Show 2026 to seed channel deals and regional pilots.

Leadership Momentum New CEO appointed in February 2025 and a new Sales Director appointed in June 2025 signal a strategic push on growth and market expansion. Leverage the leadership transition to position Dinolift for regional expansion and large fleet deals by coordinating executive outreach with target distributors and key rental customers.

Rental Focus Primary customers are rental businesses; Dinolift MEWPs emphasize safety and operator experience. Opportunity to upsell service contracts, parts bundles, and maintenance programs to rental fleets, and to target construction and industrial end users with tailored configurations or bundled training and support.

Sustainability Edge Dinolift earned recognition for Equality, Diversity, and Inclusion in 2024, supporting an ESG friendly supplier image. Combine this with the lightweight, safety focused MEWPs to appeal to procurement teams with ESG criteria and offer lifecycle services and sustainable manufacturing narratives to win bids.

Digital Expansion Technology usage and online presence suggest potential to scale marketing and distributor onboarding digitally. Opportunities include targeted digital campaigns for rental fleets and event organizers, a digital product catalog, online training, and remote support to shorten sales cycles and accelerate international expansion.