Global exports Dino Lift exports 85% of production to over 40 countries, with Nordic and Northern European markets as core focus. Sales opportunities exist in international rental fleets seeking lightweight MEWPs and regional distributors looking to expand product lines.

Growth leadership Recent senior leadership changes indicate a potential strategic pivot or growth drive. Engage to understand new growth initiatives, channel strategies, and partnerships that could unlock OEM or distributor collaborations.

Rental emphasis Primary customers are rental firms; target fleet expansion, service agreements, and cross-selling of complementary access attachments or service packages to incumbents expanding MEWP rental capacity.

Trade show traction Active participation in APEX 2026 and ARA Show signals intent to raise market visibility and generate leads. Coordinate pre-event outreach, demonstrations, and post-event follow-ups to capture high-intent buyers.

Growth potential regions Strong Nordic and Northern European presence suggests opportunities to partner with regional distributors or localize sales efforts in adjacent markets with compatible rental ecosystems and regulatory environments.