Direct Group Pty Ltd
RetailNew South Wales, Australia51-200 Employees
Direct Group Pty Ltd operates as a direct-to-consumer retailer serving Australia, New Zealand, and parts of Asia, delivering a broad range of merchandise through multiple channels, including online, print, television, and digital publishing. It targets an older, higher-spending customer segment, focusing on adults aged 45 and above whose needs are not always addressed by traditional retail and e-commerce models. The company operates through two divisions, TVSN and Innovations, offering products across apparel, jewelry, homewares, health and beauty, crafts, bed linen, electronics, books, entertainment, and pets. Its head office and supporting infrastructure, including TV and design studios, online marketing teams, contact centres, an editorial team, and integrated product sourcing and order fulfilment, occupy a 5.3-hectare site in the northern suburbs of Sydney. The group is based in Frenchs Forest, New South Wales, and conducts its operations from this site to reach its regional markets.
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