Recent Partnerships Xandr has recently partnered with notable companies like Netflix, DIRECTV, and Yahoo, showcasing a growth in collaborations that could lead to new sales opportunities through these established connections.

Data Privacy Concerns Despite facing GDPR and EU data protection allegations, Xandr's commitment to addressing privacy concerns could be leveraged as a selling point, highlighting the company's focus on compliance and data security to attract clients seeking trustworthy advertising partners.

Acquisition by Microsoft As a subsidiary of Microsoft, Xandr's acquisition has strengthened its capabilities in delivering advanced adtech solutions. Leveraging the backing of a tech giant like Microsoft can be a compelling selling point to potential clients looking for innovative advertising technologies.

Tech Stack Advantage With a robust tech stack including tools like Tableau, PostgreSQL, and LinkedIn Insight Tag, Xandr possesses the technological infrastructure to provide data-driven advertising solutions to clients, presenting an opportunity to tailor offerings based on clients' specific needs.

Competitive Landscape Being in the same revenue range as key competitors like Criteo and AppNexus, Xandr can position itself as a viable alternative in the advertising services industry, capitalizing on its similarity to successful players while highlighting unique value propositions to stand out in the market.