Technology Integration Xandr utilizes a sophisticated tech stack including Azure Monitor, Cloudflare CDN, and Microsoft IIS, indicating a focus on scalable, cloud-based advertising solutions. Sales professionals can target clients interested in high-performance data integration and cloud infrastructure to enhance their digital advertising capabilities.

Market Positioning As part of Microsoft Advertising, Xandr is positioned within a leading tech ecosystem, offering opportunities to collaborate or bundle services with Microsoft’s extensive advertising and enterprise solutions for mutual growth.

Global Marketplace Xandr operates a data-enabled platform that powers a global open marketplace for premium advertising. This enables sales teams to pursue prospects seeking expansion into international digital advertising markets or those aiming to diversify their programmatic advertising inventory.

Industry Synergies Xandr’s capabilities align well with industries such as automotive, retail, and technology, which heavily rely on targeted advertising. Identifying clients in these sectors can open opportunities for customized solutions and increased ad spend.

Growth Potential With a revenue range of 100 to 250 million dollars and a sizable customer base, Xandr is a compelling prospect for partners looking to expand their digital ad offerings or develop joint go-to-market strategies within the advertising technology space.