Direct Performance Data
Marketing and AdvertisingCalifornia, United States11-50 Employees
Direct Performance Data is a California-based advertising services company that aggregates credit-enhanced marketing information from multiple data sources to create a single, comprehensive data solution for direct marketers. Its offering targets financial clients, automotive marketing agencies, and dealerships by enabling more precise audience targeting and data-driven marketing and lending strategies. The firm positions itself within the data and direct marketing sector, leveraging its management team’s extensive experience in automotive marketing and finance to help clients develop targeted data approaches that aim to improve outcomes. Based in Pleasant Hill, it operates with a regional footprint and has historically pursued partnerships and product initiatives, such as a joint offering launched with PayPossible in 2020. The company has been led by executives with long-standing expertise in the automotive and finance industries, reflecting its emphasis on credit-enhanced marketing capabilities.