Specialized Data Offering Direct Performance Data provides targeted marketing information solutions by integrating data from credit reporting agencies and demographic sources, enabling clients to execute highly precise direct marketing campaigns that can improve campaign ROI.

Strategic Industry Focus With a management team boasting over 80 years of automotive marketing and finance experience, the company is well-positioned to serve automotive dealerships and financial clients looking for data-driven marketing and lending solutions.

Recent Product Innovation The launch of Insta-Client in October 2020 signifies the company’s move towards offering integrated marketing and financial solutions, opening opportunities to expand into SMB POS financing markets and enhance cross-sell potential.

Growth & Expansion Potential Although current revenue is under one million dollars, the company's niche focus and recent product launches suggest strong potential for growth by targeting automotive and financial service sectors seeking targeted marketing capabilities.

Technology & Partnership Leverage Utilizing a tech stack that includes platforms like Shopify, WordPress, and Stripe, DPD can easily scale digital marketing and e-commerce solutions, providing opportunities for sales of integrated marketing tools and SaaS-based data solutions for similar verticals.