Ultra-niche CHOICE Direct Source specializes in CHOICE branded disposable and POS supply products for restaurants, presenting a clear cross-sell opportunity to add on additional CHOICE items (napkins, towels, tissue, placemats, cups, and bands) to existing restaurant customers.

SMB Focus With a small to mid-size customer base and revenue under one million, there is scope to expand by targeting regional chains and independents that require flexible distribution, floor stocking programs, and reliable service.

Distribution Strength Leverage their customized distribution and floor stocking programs to position as a preferred supplier for on-shelf in-restaurant needs, offering rapid replenishment and bundling opportunities with CHOICE products.

Digital Footprint Existing tech stack (Office 365, Google Analytics, GoDaddy) indicates room to enhance ecommerce enablement, CRM integration, and data-driven outreach to optimize lead generation and retargeting to hospitality buyers.

Growth Readiness Two decades of experience and a service-first stance can be highlighted to win partnerships with growing chains and multi-unit operators seeking dependable supply, volume discounts, and custom product solutions.