Sports package value Leverage DIRECTV for BUSINESS strong sports offerings including NFL Sunday Ticket and other leagues to attract hospitality venues like bars, restaurants, and sports bars seeking premium programming to drive foot traffic and higher spend.

Two year bundles Highlight partnerships and bundled streaming options with price guarantees (as seen with Breezeline collaboration) to appeal to cost-conscious commercial buyers in multi-location operations and franchises.

Streaming integration Promote curated streaming bundles and upcoming features such as Curated Multiviews to positions in venues where multiple games or events run simultaneously, boosting customer engagement and dwell time.

Commercial support Emphasize 24/7 customer support, marketing tools, and customizable merchandise for hospitality customers to reduce operational friction and support promotional campaigns.

Expansion opportunities Target national franchise networks and hospitality groups identified as potential growth by DIRECTV with the ability to scale service across multiple sites, leveraging NFL Sunday Ticket distribution through EverPass Media and multi-location agreements.