Economic Connector Discover Kalamazoo is the official destination marketing organization for Kalamazoo County, focused on recruiting meetings, events, and conferences to create positive economic impact. Sales opportunities exist in partnering with associations, convention centers, and local venues to host large gatherings.

Tech Enabled The organization uses a modern tech stack including WordPress, Google Cloud, Microsoft Azure, segment, and analytics tools. This suggests openness to digital engagement solutions, visitor apps, kiosks, and data-driven marketing partnerships.

New Engagements Recent initiatives include launching visitor information kiosks and a mobile app, plus collaborations with WMU and AbleVu. Potential upsell to integrated tourism platforms, app monetization, and augmented reality or interactive hub services for visitors.

Community Partnerships Active collaboration with educational institutions, foundations, and local businesses indicates a channel for sponsorships, ambassador programs, and joint marketing campaigns to broaden reach and credibility.

Scale & Reach Revenue range indicates a mid-to-large regional tourism organization with ambitious expansion potential. Sales focus could include enterprise-level sponsorships, data-driven destination marketing services, and multi-venue national event packages to attract larger conferences.