Regional Expansion Disguise is actively expanding its Middle East footprint with new hubs planned in Saudi Arabia and the United Arab Emirates, signaling a strategic focus on the MENA market. This creates opportunities to sell regionalized support, localized services, and partnerships with local studios and venues investing in live and immersive experiences.

Enterprise Collaboration With an Emmy-winning Designer software and a cloud tool suite built for global collaboration, there is potential to upsell enterprise customers in live events, broadcast, and immersive environments that require reliable real-time workflows, remote commissioning, and scalable cross-region deployments.

Strategic Partnerships Disguise has begun partnering with regional technical producers and design consultants (for example A Loud Minority) to bolster capabilities in the Middle East. There is an opportunity to formalize channel partnerships, joint ventures, and co-selling arrangements with regional integrators and consultancy firms.

Global Entertainment Footprint A proven track record serving high-profile brands and venues worldwide creates demand in new markets and for large-scale installations in arenas, theme parks, and flagship venues. Target opportunities include end-to-end installations, turnkey production pipelines, and long-term support contracts for ongoing operations.

Financial Scale Revenue in the high hundreds of millions positions Disguise as a potential customer for multi-year service agreements, hardware refresh cycles, and premium cloud collaboration licenses. Sizable enterprise buyers and studios in media, entertainment, and sports are ripe for expanded software, hardware, and services bundles.