Niche SMB focus Displays By Martin Paul is a small advertising services firm with 2-10 employees, suggesting a personalized sales approach, low-volume high-touch projects, and potential value in streamlined packages and scalable offerings.

Exhibit industry tilt Industry positioning and similar-company references indicate engagement in exhibit and display services; sales opportunities exist in cross-selling managed display, booth design, and event sponsorship services to nearby and larger peers.

Tech-forward tooling Their tech stack includes Flickity, AOS, Modernizr, Apple Pay, Cloudflare Bot Management, and POWR, signaling openness to digital-enabled experiences; leverage targeted digital marketing, widgets, and secure checkout capabilities to upsell interactive display solutions.

Local presence Based in Hayward, Wisconsin, there’s potential for regional partnerships with local event venues, trade associations, and nearby manufacturers to reduce logistics costs and offer fast-turnaround exhibit services.

Growth-ready market The company sits among mid-market peers with substantial revenue ranges in the competitive exhibit landscape; position as a flexible, cost-efficient partner capable of scaling service offerings to align with growing demand in the trade-show and display sectors.