Strategic partnerships DISQO is expanding external partnerships with major media platforms like Vevo and Comcast Advertising, presenting a sales opportunity to offer enhanced attribution, brand lift, and Outcomes+ integrations to additional publishers, networks, and advertisers seeking unified measurement across TV and digital channels.

Leadership momentum A new Chief Marketing Officer has joined DISQO, signaling a potential shift in go-to-market strategy and demand generation. This presents an opening to engage at the executive level with tailored brand and performance measurement offerings aligned to the upcoming marketing initiatives.

Awards and credibility Recognition from Deloitte Fast 500 and Ad Age Best Places to Work, along with industry ad-measurement awards, reinforces DISQO’s credibility. This can accelerate outreach to brands seeking trusted measurement partners and help justify premium offerings or enterprise commitments.

Scale and data With a solid revenue tier and a large opt-in consumer data platform, DISQO is positioned to upsell to mid-market and enterprise clients seeking identity-based measurement and cross-media attribution across streaming and traditional TV, digital video, and social channels.

Market expansion Recent high-profile engagements and Outcomes+ expansion indicate a growth trajectory in ad measurement for cross-channel campaigns. There is an opportunity to cross-sell to advertisers and agencies expanding into unified measurement, brand lift, and AI-driven insights across additional markets and verticals.