Strategic Acquisition The company's recent acquisition by MMGY and rebranding to DK Shifflet indicates a strategic expansion into the travel and tourism research market, opening opportunities for partners focused on travel analytics and tourism industry insights.

Growth Potential With revenues ranging from 1 million to 10 million and a lean team of up to 50 employees, DK Shifflet is positioned as a growing player in the market research sector, suggesting potential for scalable partnerships and collaborative projects.

Market Niche Specializing in travel and tourism industry insights, which is a dynamic and competitive market, offers opportunities to tailor solutions that enhance the company's research capabilities and expand market share.

Client Outreach The company's focus on the travel industry and recent corporate changes make it a prime candidate for partnerships with travel brands, tourism boards, and hospitality companies seeking targeted consumer insights.

Competitive Positioning Given its size and revenue bracket, DK Shifflet competes with similarly scaled research firms, presenting opportunities to offer innovative research tools, technology integrations, or enhanced data solutions to strengthen its market position.