Acquisition & Rebranding The company's recent acquisition by MMGY and subsequent rebranding to DK Shifflet positions it as part of a broader travel and tourism-focused group, indicating potential cross-selling opportunities with clients in the travel industry.

Growth Potential With revenues between 1 million and 10 million and a relatively small team of fewer than 50 employees, DK Shifflet demonstrates agility and potential for customized, targeted market research services aligned with mid-sized travel and tourism firms.

Industry Focus Specializing in market research within the travel and tourism sector, DK Shifflet presents opportunities to offer innovative data analytics and consumer insights to help clients optimize marketing strategies and improve customer engagement.

Competitive Landscape Aligned with similar firms like Research America and Dialsmith, DK Shifflet can leverage its industry niche to position itself as a specialized provider, creating avenues for tailored solutions in tourism analytics and visitor behavior studies.

Technological Adaptation While specific tech details are not provided, the company's presence in a tech-oriented industry suggests openness to adopting advanced data collection and analysis tools, offering sales prospects for innovative market research technology solutions.