Acquisition & Rebranding The company's recent acquisition by MMGY and its rebranding to DK Shifflet indicates a strategic shift that may open new cross-selling and partnership opportunities within the travel and tourism industry, especially with clients engaging in travel research and marketing.

Market Positioning With a focused size of 11 to 50 employees and revenue between 1M and 10M, DK Shifflet occupies a niche segment that suggests flexibility and specialization, providing tailored research services to travel and tourism businesses seeking customized insights.

Industry Focus Operating within the market research sector with a concentration on travel and tourism, DK Shifflet offers opportunities to connect with industry players looking for in-depth consumer insights, trends, and tourism analytics.

Leadership Transition The transition of Douglas Shifflet to full retirement presents an opening to engage with new leadership or leadership consulting services, fostering relationships that could extend into strategic planning and innovation initiatives.

Growth Potential Comparative analysis with similar companies reveals a market segment with steady mid-tier revenues, highlighting potential for growth through expanded service offerings, technological enhancement, or strategic partnerships within the research and tourism sectors.