Insights

Local Brand Network DNA Footwear curates over 150 New York based, American-made and international brands, offering a broad, locally relevant assortment that could be expanded through wholesale partnerships or exclusive drops with complementary brands to boost cross-store collaboration.

Expansion Potential With a history rooted in Brooklyn and a retail presence in Soho, there may be opportunities to leverage their boutique prestige for limited-time pop-ups, collaborations, or wholesale programs with regional specialty retailers and lifestyle platforms.

Customer Experience Rustic-chic in-store experience and focus on comfort and customer service suggest opportunities to upsell premium products, loyalty programs, and service-driven bundles targeted at trendsetters, families, and tourists visiting Brooklyn and Manhattan.

Tech & Data Current tech stack includes tracking and marketing tools (TikTok Pixel, Google Tag Manager, Open Graph) that can be leveraged for targeted campaigns, retargeting, and attribution-rich campaigns for new brand launches and events with Dr. Martens and other partners.

Market Positioning Revenue range indicates mid-market scale with aspirations akin to large specialty retailers; sales plays could focus on wholesale partnerships, exclusive collections, and collaboration events with mainstream footwear brands to amplify visibility and drive channel diversification.

DNA Footwear Tech Stack

DNA Footwear uses 8 technology products and services including TikTok Pixel, jQuery CDN, Open Graph, and more. Explore DNA Footwear's tech stack below.

  • TikTok Pixel
    Analytics
  • jQuery CDN
    Content Delivery Network
  • Open Graph
    Content Management System
  • Braintree
    Payment Processing
  • Ruby
    Programming Languages
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

DNA Footwear's Email Address Formats

DNA Footwear uses at least 1 format(s):
DNA Footwear Email FormatsExamplePercentage
FirstL@dnafootwear.comJohnD@dnafootwear.com
74%
Last@dnafootwear.comDoe@dnafootwear.com
20%
First@dnafootwear.comJohn@dnafootwear.com
6%

Frequently Asked Questions

Where is DNA Footwear's headquarters located?

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DNA Footwear's main headquarters is located at 242 40th Street Brooklyn, New York 11232 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is DNA Footwear's phone number?

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You can contact DNA Footwear's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is DNA Footwear's official website and social media links?

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DNA Footwear's official website is dnafootwear.com and has social profiles on LinkedIn.

What is DNA Footwear's NAICS code?

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DNA Footwear's NAICS code is 44-45 - Retail Trade.

How many employees does DNA Footwear have currently?

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As of June 2026, DNA Footwear has approximately 21 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Ceo And Founder: D. K.Chief Executive Officer And Founder: A. K.Operations And Human Resource Manager: P. A.. Explore DNA Footwear's employee directory with LeadIQ.

What industry does DNA Footwear belong to?

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DNA Footwear operates in the Retail industry.

What technology does DNA Footwear use?

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DNA Footwear's tech stack includes TikTok PixeljQuery CDNOpen GraphBraintreeRubyHSTSGoogle Tag ManagerX-Content-Type-Options.

What is DNA Footwear's email format?

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DNA Footwear's email format typically follows the pattern of FirstL@dnafootwear.com. Find more DNA Footwear email formats with LeadIQ.

When was DNA Footwear founded?

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DNA Footwear was founded in 2004.

DNA Footwear

RetailNew York, United States11-50 Employees

DNA Footwear is a relatively small to mid-sized retail footwear retailer based in Brooklyn, New York. Since 2004 it has evolved with the borough’s retail scene and opened a SoHo location in 2014, delivering a boutique environment that blends rustic charm with urban sophistication. The store curates more than 150 brands, including New York-based, American-made and international lines for men, women and kids. It targets industry tastemakers, trendsetters, tourists and families seeking a wide selection and comfortable footwear options. The business emphasizes brand variety and attentive customer service within a neighborhood-focused shopping context. In 2018, DNA Footwear partnered with Dr. Martens for a one-of-a-kind event.

Section iconCompany Overview

Headquarters
242 40th Street Brooklyn, New York 11232 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
2004
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    DNA Footwear's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    DNA Footwear's revenue is estimated to be in the range of $10M$25M

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