Global Service Reach DNA Solutions operates worldwide with offices and laboratories across multiple regions, presenting significant opportunities for expanding partnerships and B2B collaborations in international markets for DNA testing services.

Diverse Testing Portfolio The company's extensive range of DNA testing services, including ancestry, paternity, relationship, and DNA banking, allows for cross-selling and upselling opportunities to clients seeking comprehensive genetic analysis solutions.

Experienced Staff Advantage Having ex-police and military forensic scientists on the team highlights a unique selling point for high-quality, reliable DNA testing, appealing to clients requiring forensic-grade or legally defensible DNA analysis.

Innovative Home Kits As pioneers in offering DNA home testing kits since the 1990s, DNA Solutions can leverage this innovation to target consumer segments interested in convenient, at-home genetic testing services.

Market Growth Potential With a revenue range of 1M to 10M and a global presence, there is substantial potential to scale operations further by targeting expanding markets in the DNA testing and personal genomics industry, especially against competitors with higher revenues such as 23andMe and Embark.