DNA Home Testing Kits As a pioneer in offering DNA home testing kits since the 90s, DNA Solutions holds a strategic advantage by targeting markets seeking convenient and accurate DNA testing solutions for paternity and relationship analysis.

Forensic Expertise With technical staff and management consisting of ex-police and ex-military forensic scientists, DNA Solutions is uniquely positioned to cater to law enforcement agencies, legal firms, and investigative organizations in need of reliable DNA testing services.

Global Reach Operating offices and laboratories worldwide, DNA Solutions can capitalize on its extensive network to expand sales globally, reaching diverse customer segments seeking DNA ancestry testing, paternity testing, and DNA banking services.

Research & Development Focus The company's emphasis on research and development in DNA testing technologies enables DNA Solutions to offer innovative solutions to customers, presenting opportunities to target tech-savvy markets looking for cutting-edge DNA analysis services.

Competitive Landscape By acknowledging the competitive landscape with companies like Embark and 23andMe, DNA Solutions can strategize sales tactics to differentiate its offerings, potentially capturing market share from competitors through unique value propositions and service differentiation.