Nasal swab expansion Opportunity to upsell nasal swab testing as a non-invasive, faster sample collection method that can increase client adoption and reduce processing time, building on their May 2026 launch.

Breed-specific panels Leverage their customizable breed-specific panels to offer tailored testing bundles to breeders and veterinarians, emphasizing faster, affordable, and precise screening aligned with breeding goals.

Rapid turnaround leverage Highlight their 24–48 hour result window to win faster diagnostic products, therapy planning, and preventive wellness initiatives for new or ongoing canine health programs.

Affordability focus Position value-focused packages that bundle multiple genetic tests at a discount, appealing to small clinics and individual breeders seeking cost-effective preventive wellness strategies.

Education and partnerships Propose collaborative educational content and co-branded webinars for breeders and vets, using their 15+ years of expertise to establish GenSol as a trusted partner in responsible breeding and canine health.