MSP Transition Leader Do IT Smarter specializes in helping VARs transition to managed services, with a nationwide network and partners across 40 markets. This presents an upsell opportunity to sell MSP enablement, onboarding, and marketing support services to VARs looking to switch to managed services.

Comprehensive MSP Offerings Beyond managed services, the company provides technical, sales, marketing, and training support to partners. This creates cross-sell opportunities for bundled services such as co-branded marketing campaigns, sales enablement tools, and ongoing technical training packages for partner ecosystems.

Nationwide Partner Network With over 150 partners in the US and Canada, there is a sales channel ready for co-selling, referral programs, and white-label MSP services. Partnerships with Do IT Smarter can accelerate geographic reach and access enterprise-grade MSP capabilities for smaller VARs.

Security and Cloud Focus Industry positioning in computer and network security combined with cloud infrastructure (AWS) usage signals demand for security-centric MSP offerings, including managed detection and response, cloud security posture management, and secure remote monitoring services tailored for SMBs.

Mid-Market Growth Potential Revenue in the range of 10–25 million and an SMB-centric heritage indicate a strong opportunity to target growing mid-market organizations needing scalable MSP solutions, including hybrid cloud, remote monitoring, and compliance support programs.