Do What Works Employee Directory
Business Consulting and ServicesCalifornia, United States2-10 Employees
Do What Works is a business consulting service that helps B2B companies align their messaging with how buyers use AI to research solutions. By focusing on AI-driven discovery, the firm aims to position clients so they appear in AI-generated vendor shortlists when buyers describe requirements and ask follow-up questions, rather than relying on traditional keyword-based discovery. The approach centers on diagnostic clarity through a monthly workshop that demonstrates AI-driven research and an AI Shortlist Audit that assesses a company’s visibility across multiple AI platforms. Based in Irvine, California, the company emphasizes independent guidance without bundled implementation services, enabling clients to decide how to proceed with internal teams or external specialists. Dave Lee, the founder, brings over two decades of marketing experience with large enterprise clients and a shift from agency work to strategic AI-focused consulting for mid-market B2B firms.