Market leadership Doing Things demonstrates strong market momentum with high-profile recognition, including Inc. 5000 appearances and Fast Company’s Most Innovative Companies ranking, signaling credibility and potential for premium partnerships with brands seeking innovative reach and scalable creator-led campaigns.

Scale and reach Owns a portfolio of over 35 creator brands reaching more than 90 million followers, indicating substantial cross-promotional opportunities for advertisers and sponsors seeking broad, diverse audiences across culture, sport, and lifestyle verticals.

Creative stack Current tech and collaboration tools (Meta Ads Manager, Canva, Figma, Google Workspace, ChatGPT, Asana, Notion, Adobe Creative Suite) enable efficient content production and ad operations, presenting a ready-to-sell package for clients needing fast, high-quality creative and distributed media campaigns.

Monetization potential Revenue scale in the mid to high billions with a modest funding raise suggests healthy burn and growth trajectory, offering opportunities for strategic partnerships, co-branded experiences, licensing deals, and revenue-sharing creator collaborations.

Targeted collaborations A diverse creator roster across entertainment and lifestyle brands (Shitheadsteve, OverheardLA, Breezy Golf, Bob Does Sports, Recess Therapy, etc.) provides entry points for sponsorships, product placements, experiential activations, and affiliate programs aligned with sponsor categories like sports, humor, gaming, and wellness.