Insights

Expanding Market Presence Dollarcity's rapid growth across El Salvador, Guatemala, Colombia, and Peru, with over 600 stores and more than 8,000 employees, indicates a strong regional footprint and increasing market penetration, presenting opportunities to introduce additional product lines or exclusive regional offerings.

Strategic Acquisition Opportunity Since being acquired by Dollarama in 2019, Dollarcity is positioned for accelerated expansion, with plans for over 225 new stores in the next five years, which suggests potential for vendors to engage in scalable supply partnerships supporting this aggressive growth trajectory.

Cost-Effective Quality Focus Dollarcity emphasizes offering high-quality products at excellent prices with a focus on efficiency and customer value, opening avenues for suppliers of value-oriented, reliable, and competitively priced products looking to target price-sensitive shoppers.

Digital and Tech Use The company's utilization of modern technologies such as Tailwind CSS, jQuery, and Nginx signals an openness to digital solutions, creating opportunities for tech providers to support their ecommerce, logistics, or in-store digital initiatives to enhance operational efficiency.

Market Trend Alignment Dollarcity's success challenges the misconception that low-cost products lack quality, aligning with growing consumer demand for affordable, good-quality goods, which makes it a prime target for suppliers specializing in affordable consumer packaged goods and private label brands.

Similar companies to Dollarcity

Dollarcity Tech Stack

Dollarcity uses 8 technology products and services including RSS, OneDrive, Font Awesome, and more. Explore Dollarcity's tech stack below.

  • RSS
    Content Management System
  • OneDrive
    File Sharing
  • Font Awesome
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • X-XSS-Protection
    Security
  • Tailwind CSS
    UI Frameworks
  • YouTube
    Video Players
  • Nginx
    Web Servers

Dollarcity's Email Address Formats

Dollarcity uses at least 1 format(s):
Dollarcity Email FormatsExamplePercentage
First.Last@dollarcity.comJohn.Doe@dollarcity.com
88%
First.Middle@dollarcity.comJohn.Michael@dollarcity.com
8%
FirstLa@dollarcity.comJohnDo@dollarcity.com
3%
LastFir@dollarcity.comDoeJoh@dollarcity.com
1%

Frequently Asked Questions

Where is Dollarcity's headquarters located?

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Dollarcity's main headquarters is located at San Salvador, El Salvador, SV. The company has employees across 5 continents, including North AmericaSouth AmericaEurope.

What is Dollarcity's official website and social media links?

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Dollarcity's official website is dollarcity.com and has social profiles on LinkedIn.

What is Dollarcity's NAICS code?

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Dollarcity's NAICS code is 44-45 - Retail Trade.

How many employees does Dollarcity have currently?

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As of October 2025, Dollarcity has approximately 5K employees across 5 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Financial Officer: R. S.Vice President Snior, Gestion Projets Et Systmes: N. H.Executive Vice President: N. H.. Explore Dollarcity's employee directory with LeadIQ.

What industry does Dollarcity belong to?

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Dollarcity operates in the Retail industry.

What technology does Dollarcity use?

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Dollarcity's tech stack includes RSSOneDriveFont AwesomejQuery MigrateX-XSS-ProtectionTailwind CSSYouTubeNginx.

What is Dollarcity's email format?

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Dollarcity's email format typically follows the pattern of First.Last@dollarcity.com. Find more Dollarcity email formats with LeadIQ.

When was Dollarcity founded?

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Dollarcity was founded in 2009.
Dollarcity

Dollarcity

RetailEl Salvador5001-10000 Employees

Sé parte de nuestra historia.

Miles de personas en El Salvador, Guatemala, Colombia y ahora Perú pensaban que comprar productos a bajo costo era sinónimo de mala calidad hasta que apareció Dollarcity. Con un modelo de negocio innovador, vino a romper en mil pedazos ese paradigma que muchos creían que estaba escrito en piedra.
Somos una empresa de origen centroamericana, dedicada a agregar valor a nuestros clientes a través de productos de buena calidad a excelente precio en forma ágil, eficiente y con enfoque humano.

Desde 2009 con nuestra primera tienda en El Salvador: Metrocentro, hemos revolucionado la industria del retail en el mercado con nuestro surtido de productos, ambientes limpios y ordenados y sobre todo la pasión y compromiso de nuestros equipos.
De esa manera, conformamos un equipo de un poco más de 8,000 personas con más de 600 tiendas distribuidas en El Salvador, Guatemala, Colombia y Perú. 

Desde el año 2013, Dollarcity ha venido trabajando en conjunto con Dollarama, una empresa líder en el mercado canadiense con más de 1,500 tiendas, que de igual forma que Dollarcity ha logrado convertirse en un ejemplo por exceder las expectativas de los clientes a través de una diversidad de buenos productos a excelentes precios. La unión entre Dollarama y Dollarcity se ha formalizado en julio 2019 con un plan de expansión de más de 225 nuevas tiendas en los próximos cinco años y generando más oportunidades de trabajo en la región Latinoamericana.
¡Esto es solo el comienzo de una historia llena de retos y oportunidades! ¡Vamos por más!

Section iconCompany Overview

Headquarters
San Salvador, El Salvador, SV
NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    Dollarcity's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Dollarcity's revenue is estimated to be in the range of $250M$500M

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