Insights

Expansion momentum Dollarcity is rapidly expanding across Latin America with over 600 stores in multiple countries and ongoing plans for hundreds more, presenting opportunities to align sales strategies with new store openings, local assortments, and co-marketing campaigns.

Discount value appeal The brand centers on high value at low prices using a low-cost, high-volume model, indicating strong cross-sell potential for private-label lines, seasonal promos, and bundled promotions to drive foot traffic and basket size.

Strategic partnership A long-standing collaboration with Dollarama suggests potential for shared best practices, supplier consolidation, and regional procurement initiatives that could streamline SKUs, improve margin, and accelerate new market entries.

Tech-enabled Adoption of tools like Microsoft Power Automate, Tableau, SQL databases, cloud platforms, and e-commerce infrastructure signals readiness for data-driven sales, targeted promotions, and regional merchandising analytics.

Revenue growth signals Public indicators of earnings and expanding footprint, including a notable revenue range and recent store openings, imply a favorable environment for partnerships around supplier programs, co-funded marketing, and scalable POS solutions to support growth.

Similar companies to Dollarcity

Dollarcity Tech Stack

Dollarcity uses 8 technology products and services including Microsoft Power Automate, Tableau, Microsoft SQL Server, and more. Explore Dollarcity's tech stack below.

Dollarcity's Email Address Formats

Dollarcity uses at least 4 email formats:
Dollarcity Email FormatsExamplePercentage
First.Last@dollarcity.comJohn.Doe@dollarcity.com
84%
First.Middle@dollarcity.comJohn.Michael@dollarcity.com
11%
FirstLa@dollarcity.comJohnDo@dollarcity.com
4%
LastFir@dollarcity.comDoeJoh@dollarcity.com
1%

Frequently Asked Questions

What is Dollarcity's official website and social media links?

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Dollarcity's official website is dollarcity.com and has social profiles on LinkedIn.

How much revenue does Dollarcity generate?

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As of August 2026, Dollarcity's annual revenue is estimated to be $250M - $500M.

What is Dollarcity's NAICS code?

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Dollarcity's NAICS code is 44-45 - Retail Trade.

How many employees does Dollarcity have currently?

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As of August 2026, Dollarcity has approximately 4.6K employees across 5 continents, including North America, South America and Europe. Key team members include Chief Financial Officer: R. S., Vice President Snior, Gestion Projets Et Systmes: N. H. and Head Of Security And Risk - Dollarcity México: O. O. Explore Dollarcity's employee directory with LeadIQ.

What industry does Dollarcity belong to?

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Dollarcity operates in the Retail industry.

What technology does Dollarcity use?

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Dollarcity's tech stack includes Microsoft Power Automate, Tableau, Microsoft SQL Server, PostgreSQL, Shopify, Google Cloud Platform, Microsoft Azure and VMware.

What is Dollarcity's email format?

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Dollarcity's email format typically follows the pattern of First.Last@dollarcity.com. Find more Dollarcity email formats with LeadIQ.

When was Dollarcity founded?

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Dollarcity was founded in 2009.
Dollarcity logo

Dollarcity

RetailDepartamento de la Unión, El Salvador1001-5000 Employees

Dollarcity is a discount retail company based in El Salvador, serving customers in El Salvador, Guatemala, Colombia, and Peru. It focuses on delivering value by offering goods of good quality at affordable prices, operating in an agile, efficient, and people‑centered way, with stores described as clean and orderly. Founded in 2009 with its first shop in El Salvador, the company has grown to more than 600 stores across its regional markets.

The business has partnered with Dollarama, a Canadian discount retailer, since 2013, formalizing the collaboration in 2019 with a plan to add more than 225 stores over five years. It employs thousands of people to support its operations. In 2026, Dollarcity opened its first store in Peru, signaling ongoing regional expansion.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
1001-5000

Section iconFunding & Financials

  • $250M - $500M

    Dollarcity's revenue is estimated to be in the range of $250M - $500M

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