EV Expansion Donnelly Group is actively expanding its electric vehicle offerings with dedicated BYD showrooms in Ballymena and Dungannon, signaling an opportunity to cross-sell EV services, aftersales, and finance options to a growing EV customer base.

Northern Ireland Leader As the largest privately owned automotive retailer in Northern Ireland, the Donnelly Group has a broad showroom footprint and strong brand trust, presenting a chance to pursue strategic partnerships, fleet sales, and exclusive dealer arrangements with OEMs seeking regional coverage.

New Locations Recent openings and a new Dungannon facility indicate ongoing growth and capacity to handle increased inventory and service demands, creating upsell opportunities for service plans, accessories, and warranty packages across multiple branches.

BYD Partnership Appointment to represent BYD and the introduction of BYD showrooms open doors for targeted sales campaigns around hybrid and electric models, charging solutions, and trade-in programs to capture early adopters and fleet opportunities.

Customer Focus Longstanding emphasis on customer service and trust supports cross-sell of financing, maintenance, and lifestyle products to existing customers and generations, enabling referral programs and loyalty-driven sales initiatives.