Flagship Prestige Leverage Fletcher Jones Motorcars’ status as the nation’s top Mercedes-Benz Center for nearly three decades to position premium service and limited-time offers to high-value customers and brand enthusiasts in Newport Beach and surrounding affluent markets.

Premium Concierge capitalize on their Preferred Owner Benefits such as courtesy vehicle, complimentary car wash, airport shuttle, and on-site amenities to upsell maintenance plans, extended service packages, and membership-based loyalty programs.

Integrated Experience Highlight the in-store luxury retail and Wi-Fi workstations as cross-sell opportunities for branded merchandise, service add-ons, and event-based campaigns that drive foot traffic and dwell time, increasing potential for upsell revenue.

Tech Stack Enablement Utilize Algolia Real-time Search and other tech stack tools to personalize offers, trigger targeted campaigns, and streamline digital engagement with existing customers and high-intent site visitors.

Market Positioning Target similarly strong Mercedes-Benz dealer networks and regional markets with competitive service packages and trade-in incentives, while aligning with the Fletcher Jones family legacy to differentiate in a saturated luxury auto landscape.