DonorTrends
Non-profit OrganizationsVirginia, United States2-10 Employees
DonorTrends is a nonprofit-focused analytics company based in Springfield, Virginia. It helps nonprofit organizations maximize donations and net revenue while reducing fundraising costs and streamlining workflows by applying scientific models to forecast donor contribution behavior using data drawn from client databases. This approach enables organizations to identify high-value donors across income levels, supporting greater revenue, improved retention, and increased donor lifetime value. The company offers Donorlytics, an online, on-demand fundraising analytics platform that provides key metrics and predictions about donors, enabling users to access actionable intelligence quickly. The platform is designed to be straightforward to use and aligned with the needs of fundraisers. In 2019, DonorTrends was acquired by EveryAction, reflecting a broader consolidation in nonprofit technology.