MarketSmart

Advertising ServicesMaryland, United States11-50 Employees

MarketSmart operates in the advertising services sector, serving nonprofit fundraisers focused on major and planned gifts. The company helps these fundraisers qualify and prioritize donor prospects for outreach, reducing time spent on broad prospecting and increasing opportunities to secure large gifts. It notes that a small group of donors typically drives the majority of an organization's revenue, guiding its approach to identifying those most likely to support major or legacy gifts. Through a dashboard, fundraisers see not only who to contact but also when to reach out and why, providing context for timely outreach to top prospects.

MarketSmart is based in Annapolis, Maryland, and operates with a small-to-mid-sized team. In May 2020, MarketSmart LLC announced a partnership with Trust & Will to drive traffic to a free Will offer and help uncover legacy gifts.

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