Targeted donor insights MarketSmart specializes in identifying high-potential donors for major and legacy gifts, presenting a compelling value proposition for nonprofits seeking to optimize fundraising ROI and close larger gifts.

Real time outreach The platform enables real-time outreach to top prospects, offering a tangible advantage in conversion speed and engagement for fundraisers working to secure significant gifts.

Data driven prospects With a technology stack that includes analytics and tracking tools, MarketSmart leverages donor behavior data to prioritize contacts, suggesting upsell opportunities to nonprofits seeking efficient outreach.

Partnership leverage Recent collaboration with Trust & Will signals a potential for bundled offerings around legacy gifts, opening cross-sell paths with nonprofits pursuing estate planning and compliant will programs.

Growth signals Mid-market focus with revenue in the tens of millions and a lean team profile indicates scalable solutions for small to mid-sized nonprofit fundraisers, presenting an approachable entry point for expanding existing accounts.