Strategic market Target commercial, retail, multi-family, government and institutional facilities in Metropolitan and Upstate New York where integrated door hardware and access control solutions from ASSA ABLOY can address compliance, security, and design needs.

Expanded product fit Leverage the broad ASSA ABLOY portfolio (locks, hardware, access control, door accessories, wood doors) to upsell bundled solutions that reduce project complexity for specifiers and integrators.

Tech-enabled Highlight cloud-based and integrated hardware capabilities alongside proven brands to appeal to architects and facilities teams seeking modern, reliable, standards-aligned security solutions.

Growth potential With revenue in the mid-range and a strong regional footprint, pursue project-based opportunities in new construction and retrofits across New York, leveraging local support and training offerings.

Partnership leverage Emphasize local support, training, and code-compliance guidance to differentiate from competing distributors and win more specification-led opportunities with architects, engineers, and contractors.